HerthaHelden photo box

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Fans become heroes.

Until now the HerthaHelden app only acknowledged the players. The HerthaHelda photo box was created to turn the fans into heroes, too, and to boost awareness for the app. At the Bundesliga club's home games, fans can now make self-portraits using the popular "Helden" design, download them and print them out. At the Deutsche Bahn stand, they position themselves in the virtual group of their favourite players, briefly shout out "Berliiiiin", and the hero's portrait is already in the can. As a souvenir from the visit to the stadium, which was hopefully memorable in its own right.

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