Coca-Cola Contour

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The brand promise takes shape with the product.

With this campaign, Coca-Cola makes the product the starting point of digital interaction and generates new evidence for the brand promise related to usage of the product. Anybody who has the product at hand and takes a mobile photo of the bottle at coke.de receives an exclusive, digital added value. Coca-Cola becomes the companion for moments of happiness. A claim that is consistently reflected by the OOH advertising motifs and is a component of the brand's integrated communication.

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