2015 Coca-Cola Christmas campaign

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The Coke polar bear family is back!

Under the motto "Scratch the ice!", 100,000 cuddly polar bear toys could be won at the campaign website. The polar bears were hiding under the ice. Anybody who found one of the bears won it. There were exclusive activities for the Coke.de community in which members could win one of the popular bears. As the ambassador of happiness and togetherness, the polar bear family took over the social web with entertaining statements. The campaign went down well – over a period of 3 weeks, people scratched more than 1 million times!

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