Mercedes-Benz online styleguide

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The Mercedes-Benz digital design DNA

One for all: The Mercedes-Benz online styleguide has replaced the previous platform guidelines and sets out elementary design guidelines uniformly across all of Mercedes-Benz`s digital activities for the first time. It has all the specifications designers, agencies, Mercedes-Benz employees and developers need to creatively and innovatively design online media. It is presented in a practical, user-friendly manner and is valid internationally within the Mercedes-Benz brand design system. The online styleguide was jointly developed with the other agencies that support Mercedes-Benz with its digital activities.

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