DB 2014 mobile services campaign

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A networked campaign for a networked product.

Explaining the Deutsche Bahn's mobile services in a simple and surprising manner was the objective of the new campaign. With a variety of motifs, the individual services of the DB Navigator and the mobile website take centre stage and explain which functions can be used with smartphones. Advertising media – conventional advertisements, brochures and give-aways – provide information and a link to a landing page, which explains in detail how, where and when the mobile services can be used.

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