Coca-Cola Christmas campaign 2014

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Annual Multimedia Award 2016 Deutscher Preis für Onlinekommunikation 2015

Christmas joy with global dimensions.

Christmas is the best time of year for many people; for Coca-Cola it is perhaps also the most important time of year. The annual Christmas campaign promotes "brand love" more than any other campaign and is therefore the highlight of the marketing season. The global digital campaign, whose message is "Make other people happy" in 2014, was created in Wiesbaden again this year. The website, at which Santa – the brand's icon – takes centre stage, is targeted at almost 50 countries. It is accompanied by a complete digital tool kit of Facebook memes, YouTube clips, tweets, banners and Vine videos.

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