Esprit Montmartre

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Be carried off...

"Salut, where are you going?": this is how the Parisian bohème of the early 20th Century greet pedestrians in Frankfurt. For the digital out-of-home campaign for the "Esprit Montmartre" campaign, Scholz & Volkmer placed illustrious characters in Frankfurt city centre. They invited pedestrians to linger at café windows or tram stops. Via QR-codes the users could go on a journey back to other times. At the campaign website, characters told stories about their expendable yet exciting lives in Montmartre. Surely the user had no other option than to accept the promising invitation to the rendezvous? See you at the SCHIRN KUNSTHALLE FRANKFURT.

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