Coca-Cola campaign platform relaunch

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Annual Multimedia Award 2015 SILBER Content Marketing

Strategic reorientation and relaunch of the digital platform

The concept for the innovative Coca-Cola campaign platform was created with the objective of better reaching new target groups (in particular teenagers) and of increasing the frequency of visits at the website. Contents and promotions are closely interlocked at the new platform and the participation process has been simplified drastically. Contents related to the brand from different sources can be accessed centrally for the first time. A higher degree of relevance is achieved with the option of tailoring contents to the interests of the users.

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