Coca-Cola Light "Listen to your heart"

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Coke light collects donations for women's cardiac health

Objective: To get users to engage with the "Hör auf dem Herz" campaign initiated by Coca-Cola Light
Idea: To support this charitable health campaign with a simple online donation mechanism
Implementation: Heart motifs can be shared via social media channels such as Facebook, Twitter and Instagram using the #ZeigeHerz hashtag. Each time a motif is shared, a donation of one Euro is made.

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