A. Lange & Söhne Website

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Finalist at DDC Award Certificate at DMMA Onlinestar Gold at red dot award: communication design 2012 Silver at Annual Multimedia Award

The new alange-soehne.com

A digital stage for the pursuit of high-precision perfection — that is the role of the new A. Lange & Söhne Internet presence. The timepieces made by the Saxon watch manufacturer, some of the best of the world, take centre stage in the production. This guideline shapes the design approach and the tonality. The website guides us from a first view of the outside of the watches deep into the universe of their inner workings. It fills 100% of the browser at all times. The relaunch involved redefining the overall approach for image and video materials as well as producing a contemporary presentation meeting responsive design requirements.

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