Panasonic LIVE @ IFA

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Virtual visit at the IFA in the form of an interactive live show

Panasonic Live @ IFA transported technology and innovation buffs from across Europe live to the Panasonic trade fair booth at the IFA in Berlin via laptop, tablet or smartphone. This interactive online TV format, which was developed and produced by Scholz & Volkmer, was hosted by Patrice Bouédibéla who gave the visitors a live tour of the booth and presented the highlights of the fair together with product experts and partners, e.g. photographers and film experts. The special feature: the content of the programme, which lasted several hours a day, was largely determined by the viewers. They did this by sending questions and comments via the website to the trade fair booth during the broadcast. Product experts, partners and even Panasonic CEO Kazuhiro Tsuga gave personal replies live from the fair.

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